I did hint at the fact that I’d be doing something with Team HARD. in 2016 on Facebook but the time has come for me to explain exactly what I’ll be doing. I’ll be taking T8 Racing, exclusively over to Team HARD., handling all the PR and sponsorship for the drivers and the team as a whole.

I can’t even tell you how exciting this is. The team understands that sponsorship has changed and that we need to treat the world of racing as a business in order to get anywhere. I’m the final part of the puzzle that will make things happen for drivers looking to rise through the ranks and make waves.

There’s a slightly more formal press release below but beneath the thinly veiled puns and serious PR-speak, I’m dancing. HARD.

Team HARD. joins forces with T8 Racing for maximum attack

T8 Racing comes on board to maximise sponsorship opportunities and media exposure.

The partnership brings T8 Racing’s PR, sponsorship and marketing services into the team. This gives press a definitive point of contact for image and interview requests, quotes, and news. T8 Racing will also be working with Team HARD. drivers to help them find new sponsors, increase exposure across social media and obtain more coverage in their local press.

This is something that is unique to the British racing scene. Team HARD., as well as providing a clear path up the motorsport ladder, offers full driver support and management. Drivers will have access to the resources of the team making it easier to spread the word of what they are doing and pick up sponsors. All of which will help them reach their ultimate goals.

The team also offers something others can’t to sponsors. Any company who comes on board could have their branding across 20 cars, not to mention 30 eager brand ambassadors ready to spread the word. This kind of reach is attractive to companies of all sizes, especially when you factor in the hospitality and track days the team organises too.

Jess Shanahan, Director of T8 Racing, said: “I’m really excited to be working with the team and its roster of talented drivers. Team HARD. understands that drivers need to treat their career like a business, and there’s not enough of this thinking in British motorsport.

“I can’t wait to continue the work the team has done to build such a fun, accessible brand through video content, press coverage, events and social media.”

The partnership also extends the team’s offering when it comes to driver management. Jess will be on hand to look after all members of the team and sponsors in order to bring in maximum coverage and reach the most people.

Tony Gilham, owner of Team HARD. said: “I am genuinely excited about this new partnership with T8 Racing and the future of Team HARD. as a whole. We are really growing and improving in all areas – on and off track – and to complete our full management programme for all our drivers is a result of years of hard work and ambition. This partnership is the last part of the jigsaw and now we can offer something very unique and special that we believe no one else can.”

Notes to editors
Team HARD. Is a professional race team running cars in the British Touring Car Championship, VW Racing Cup, British GT and more. It is the only team to offer a clear path all the way up the motorsport ladder as well as full driver management. The team also runs hospitality, corporate track days and driving experiences.

T8 Racing is a full service marketing agency for racing drivers, which now works exclusively with Team HARD. providing PR, sponsorship, web development and social media support.

Press contact
For interview requests, images or further information, please contact Jess Shanahan via email on jess@turneight.co.uk or call 01603 859887 / 07545 905842.